MEET WIL & CO.

At Wil & Co. Painting, we provide services for both residential and commercial projects. From start to finish, we focus on quality, sustainability, and craftsmanship you can count on.

Based in Madison, WI, we're a small, locally owned painting company with a big commitment to quality, reliability, and customer satisfaction. Whether it’s a fresh coat of paint for your home or a complete transformation of a commercial space, we treat every project with the care and precision it deserves.

We don’t just paint walls—we build relationships, one brushstroke at a time. When you choose Wil & Co., you’re choosing a team that values honest work, clear communication, and long-lasting results.

Our Story

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WHAT WE VALUE

At Wil & Co. Painting, we value quality, integrity, and community. We approach every project with care, treating your space as if it were our own. From residential to commercial work, our goal is to deliver exceptional results through honest work and skilled craftsmanship.

We’re also committed to sustainability, using environmentally friendly products whenever possible to protect both your space and our planet. As a proud local business, we believe in building lasting relationships and giving back to the Madison community we call home.

Safety & Security

Your space and peace of mind matter to us. We follow best practices and safety protocols to ensure every project is handled with professionalism and respect—from protecting your property to maintaining a clean and secure job site.

Transparency

Honesty, transparency, and reliability are at the core of how we do business. We show up when we say we will, communicate clearly, and follow through on our promises.

Growth & Innovation

We’re always learning, evolving, and finding better ways to serve you. Whether it’s adopting new techniques or using advanced tools and materials, we stay up to date to ensure we deliver modern, efficient, and lasting solutions.

Team Work

We believe great work happens when everyone works together. Our crew values communication, collaboration, and mutual support, which helps us deliver consistent, high-quality results for every client.

Community-Focused

As a local Madison-based company, we care deeply about the people and places we serve. Supporting our community and building strong relationships is what keeps us going.

Craftsmanship

We take pride in our work. Every brushstroke matters, and we treat every home and business like it’s our own. From surface prep to final touch-ups, we don’t cut corners—because lasting results start with doing it right the first time.

MEET THE TEAM

Owner & CEO

Wil Barahona

Wil founded Wil & Co. Painting with a passion for quality work, honest service, and community connection. With years of hands-on experience and a dedication to excellence, Wil leads the team with a simple mission: to make every space feel brand new through craftsmanship you can trust.

Co-President & Partner

First Last

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